Privacy Policy

Introduction

Edmundson Electrical Limited, its subsidiaries and affiliates (together, “Edmundson,” “we”, “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy (“Policy”) sets out the basis upon which we process personal information that we collect from users of our websites (“you”) or that you provide to us so that you have a clear understanding of how we use and secure information that is collected on our network of websites.

For the purpose of the Data Protection Act 2018 and the UK General Data Protection Regulation 2021 (UK GDPR), both as may be amended from time to time, the Data Controller is Edmundson Electrical Limited, a company incorporated in the United Kingdom with company number 2667012 with a registered office at Tatton Street, Knutsford, Cheshire WA16 6AY.

What does this Privacy Policy Cover?

This Policy details the personal information we collect about you, the means through which we collect that information, the recipients with whom we share this information, and how you can change your preferences regarding how we collect and use your information.

Key Definitions

  • Personally Identifiable Information (“PII”) means any information relating to an identified or identifiable natural person, including an individual’s name, contact information, professional title, and employer. For the purposes of the UK GDPR, an individual’s internet protocol address (“IP address”) may be considered PII.
  • Tracking Technologies means cookies, web beacons, serving tracking technologies or other technology solutions performing similar functions. These technologies may include first party cookies (those placed by the website being visited) and third party cookies (those placed by a website other than the one being visited), local shared objects (commonly referred to as “Flash Cookies” or “HTML 5 Cookies”) and tracking pixels (including transparent or clear gifs).
  • User or you means any individual who views or interacts with the Websites, whether or not they are a Customer or a Potential Customer.

Why does Edmundson Electrical collect Information?

We collect information about you in order to build our business relationship with you and to offer you opportunities to obtain products and services from us. The collection and use of information helps us to tailor and improve our services and communicate with you effectively. Because we know that many of our Customers make use of a range of media channels, we may also provide a mechanism through which you can express preferences about how you wish to be communicated with. Finally, collecting your information makes it possible to operate our business effectively and, if appropriate, to provide you with offers relates to products or services that are relevant to your business interests.

 What Information do we collect and how is it collected?

Personally Identifiable Information (PII)

We may collect and process the following information about you:

  • Information that you provide by filling in forms on edmundson-electrical.co.uk or any other website in our network (“our sites”). We may also ask you for information when you report a problem with our sites
  • Information you have provided in respect of a job advertisement or your interest in any employment opportunities on our sites or any site linked to our sites
  • Records of any correspondence in the event that you contact us
  • Details of your visits to our sites and the resources you access

PII collected from you may include your name, address, telephone number or email address.

Except where you provide your PII to us in accordance with the above, we will not collect it without first asking you for it.

Information that we acquire indirectly

  • We may collect information about your device including, where available, your IP address, operating system and browser type.
  • Analytical, Behavioural, and Log Data. We may gather certain information about your use of the Websites, such as information about your visit and interaction with our Content.

One of the ways in which we collect this information is through Tracking Technologies such as cookies. Cookies are small text files containing information that is stored on your device. They help us to improve our site and to deliver a better and more personalised service. They enable us to:

  • Estimate our audience size and usage pattern
  • Store information about your preferences, and so allow us to customise our site according to your individual interests
  • Speed up your searches
  • Recognise you when you return to our site

We will seek your consent to use cookies the first time you visit our site (or on subsequent occasions if the cookie that records such acceptance is deleted). However, you may not be able to use all the interactive features of our site if consent is not given.

The cookies used by our site and their purpose are identified and described below:

Cookie Name

Description

Expiry

_ga

A Google Analytics Tracking Cookie used to distinguish between users.

2 years

_gat

A Google Analytics Tracking Cookie used to throttle request rates.

24 hours

_gid

A Google Analytics Tracking Cookie used to distinguish between users.

1 minute

CAKEPHP

A cookie controller used to manage other Cookies

1 hour

Wfvt_72563704

Used to track user duration so that page views can be grouped together.

30 minutes

wordfence_verifiedHuman

Used to verify if the visitor is a human or a bot.

1 minute

 

Most web browsers allow users to exercise control over which cookies are processed through adjustments to the settings built into them. For information on changing these settings, please look for a “help” function in the browser or contact the browser provider. However, you may not be able to use all the interactive features of our site if cookies are disabled.

Other Information

Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

What is the Legal Basis for the Processing of PII?

We rely upon both consent and legitimate business interests for processing PII. For example, we may process PII with a User’s consent when they agree that we may place cookies on their devices, or that we can process information that they enter into a form on one of our sites.

On other occasions, we may process PII pursuant to specific purposes which are in our interests and that enable us to enhance the services we provide. For example, we may process PII pursuant to legitimate business purposes to respond to User enquiries and to fulfil User requests, to send Customers or Potential Customers relevant marketing information and offers, to complete transactions, to provide customer service, send administrative information, to personalise Users’ experiences with the Websites, and where we are required to do this by law.

We may also process PII when it is in our or a Users’ legitimate interests to do so and when these interests are not overridden by an individual’s data protection rights. These legitimate interests include providing services to enable us to provide Users of our sites with more relevant content.

How is your Information used?

We use and retain your information as needed to provide you with products and services tailored to your areas of business interest and for other legitimate business reasons. At a high level, we use the information that we collect about you to:

  • provide you with products, services, publications, and information that you request, access, or which may be of interest to you;
  • deliver or display content that matches your business interests and responsibilities;
  • contact you with information about, and invitations for, products and services from us directed to your business interests and responsibilities;
  • communicate with you, advertise to you or invite you to join us on social media platforms on which you participate.

By way of example, we may analyse information collected from you indirectly to:

  • Help us recognise your computer as a previous visitor, and save and remember any preferences that you may have while you were visiting one of our Websites
  • Help us customise the Content you are shown while visiting the Websites and potentially other websites
  • Help us improve our Content and Websites
  • To personalise your user experience
  • For the purpose of identifying trends, statistics and measurements that could contribute to the enhancement of our services, and
  • Identifying market sensitivities and relative market interest in specific product categories. We may also use the information that we collect to send you satisfaction questionnaires, surveys, and marketing information.

Who do we share your Information with?

We may disclose your PII to any company in our group, which means our subsidiaries or our ultimate holding company and its subsidiaries, as defined in Section 1159 of the UK Companies Act 2006 (as amended).

We only share your personal information with third parties as outlined in this Policy; i.e.

  • If we are under a duty to disclose or share your personal information in order to comply with any legal obligation
  • Hired by us or hired on our behalf, including Google Analytics who we use to gather statistics on portions of our site. These companies – our suppliers – are contractually bound to use personal information we share with them only to perform the services we have hired them to provide
  • To protect the rights, property or safety of Edmundson Electrical Limited, our customers or others

Data Retention

We will never retain PII about you for longer than is necessary to fulfil the purpose for which it was originally collected. We will retain the Personal Information that you provide while you remain a Customer of ours or as needed to provide you with products and services. We may retain your PII after you have cancelled any contract with us if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, prevent fraud and abuse, or enforce this Policy and our Terms of Use. We may also retain PII, for a limited period of time, if requested by law enforcement agencies.

How do Store and Secure Your Information?

We take the security of the data that we collect very seriously. We have implemented technical, organisational and administrative measures which are generally accepted to protect the PII in our possession.

By providing your personal information, you agree to us storing or processing it. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this privacy policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Opting Out and Your Privacy Rights

If you wish to access, rectify, erase, restrict, transfer, or object to the use of your information, or if you have any questions in connection with this policy or the use of your information, please contact us at sar@eel.co.uk.

Access to Information

You may change or update the information that we hold about you at any time and as often as necessary. In the first instance, you should submit a request for a copy of your information in our possession by sending an email to sar@eel.co.uk . We will respond to all such requests without undue delay, and in accordance with the provisions of the UK GDPR. However, if you do not believe that we have responded to your complaint appropriately or in a timely manner, you may contact our Head of Corporate Compliance or the Information Commissioner’s Office.

Changes to this Privacy Policy

Edmundson Electrical Limited may modify or amend this policy from time to time. We will not reduce your rights under this Privacy Policy without your consent. If we change our Privacy Policy, we will post those changes on this page in addition to updating the “Last Updated” date at the bottom of this Policy. For these reasons, we encourage you to read this Policy regularly.

Your continued use of the Website or accessing Content posted on the Website shall constitute your acceptance of the modified Policy. If there will be any changes made to the use of your Personal Information in a manner materially different from that stated at the time of collection, we will notify you by posting a notice on our Website. If you object to any of the changes, or the overall Policy, please contact us via sar@eel.co.uk .